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I recently read an article in DM News regarding increasing pressure for Do-Not-Mail legistlation in various states by so-called do gooders who want to cut down on saving our trees and landfills. Some knuckle heads claim junk mail is an invasion of privacy. What nonsense! Direct mail is one of least intrusive maketing means to reach potential buyers. It is recyclable; therefore it does not get toosed into landfills for the most part. There is a good market for recycled paper here and in China. According to the US Environmental Protection Agency, direct mail only accounts for 2.4% in weight of the total municipal solide waster generated annually in the U.S. Furthermore, 53.4% of the paper consumed in the U.S was recovered for recycling according to Patricia Kachura, SVP of corporate responsibility for the DMA.
If one doesn’t want to receive direct mail they can go to catalogchoice.org, ProQuo.com greendimes.com, 41pounds.org, Catalogend.com & DirectMail.com to get there names removed. We don’t need government to impose on the direct marketing industry to stem the flow of direct mail. The consequences are huge; such as: higher postal rates due to lower mail volumes, loss of thousands of jobs, loss of lively hood for many small businesses that rely on direct mail to reach out to their potential customers.
I would entertain any comments pro or con to the above.