JIT the great buz word also applies to marketing.   How is it done?  By mobile marketing to folks cell phones using text messaging.   I have resisted avocating such marketing but I now realize that this type of marketing has merit in todays marketing world for folks on the go who are looking for deals.    Here are my talking points:

1.  Moble marketing is timely because it can reach folks quickly and efficiently–JIT.   No printing, no mailings, no internet connections.

2.  Is is cheap because again there is no printing, no postage, no fancy graphics work required.  Just send plain old fashion text. 

3.  It helps fill up seats at concerts, at ballgames, at restaurants, even churches.    It also fills up ski lifts.

4. It is great for the impulsive buyer who is sitting on his or her butt looking for an excuse to eat out, go to the theater or take-in a ball game.

5.  there are NO printed coupons to carry, nothing to misplace unless you loose your cell phone of course.

6.  Mobile messaging has a much higher redemption than other forms of advertising.

7.  There are millions of folks out there waiting to get your offer via their cell phone so what’s your excuse to not try this new marketing technology to use.

OK bloggers, let’s here from you today.

OK,  it looks like we’re heading to a recession so whatcha goin to do to grow your business?   You need to do some serious direct marketing by pressing the flesh, direct mail,  print advertising, networking, windshield flyers, or door hangers.   Yes, door hangers.   I don’t understand why more businesses use this low cost alternative to market their businesses in their own back yard.   Door hangers are cheap to print and distribute.  If you can’t distribute them yourself  or hire some kids or temps to distribute them out to homes or businesses in your market area.   Door hangers would work great for restuarants, sub shops, pizza shops, hair salons, insurance agency, flooring company, or any local service oriented business.   I would entertain postings for testimonies from any business who has successfully used door hangers.

I just recently moved to Loudon, NH and have yet to receive any kind of welcome letter, coupons, or just a postcard from any local merchants in the Concord/Loudon area.    These merchants must have rocks in their brains.    What a golden opportunity to market their business.    It’s their lost!    New movers lists are cheap and the ROI is there for merchants & restuarants to market to new folks moving into the area.   I can’t figure out their mindset here.  Can somebody explain why they don’t market their producsts/services to new movers?  Even dentists and other professionals should be marketing to new homeowners.