With the increasing competiton in the restaurant business it is imperative to stand out from the crowd when conducting direct mail campaigns.  I get so many mondain menus that I just toss most off them especially the ones for Chinese restaurants.  They all look the same.  I swear they all use the same printer.   Some of the more egarious ones look like they came off a cheap copier.    So, how do you stand out from the crowd?  Use magnets.  They have a very high retention and get stuck on the ole refrigator or the a metal cabinent.    If you are going to use them then by all means be sure to attach at least 4 tear off coupons to the bottom of the magnets.   Consumers will definitely use the coupons to take to their favorite pizza joint or sub shop.   The smart restauranter will spend the extra dough a reap a much better ROI using magnets than sending out a cheap copy of his menue.   The magnetic coupons can be readily mailed at the cheapest postal rates by inserting into a #10 regular envelope.    Please post your questions or thoughts to this savvy marketing tool.