According to Canada Poste, Canadian consumers are feeling underserved by their respective retailers and are interested in doing business with American retailers.   Canadian consumers are paying top dollar to buy goods and services in Canada so the market is ripe for Americans to begin marketing their products to Canadians.    Canada Poste has begun working with many US retailers through its Border Free product. 

This product allows retailers in the U.S. sell to Canadians directly online in Canadian dollars without having to deal with taxes & import fees. 

Canada has only around 150 online or catalog retailers whereas, the U.S. has 13,000 or more.   

The Canadian dollar is now  worth $1.00USD so we can now compete very well against any Canadian retailer for the same product.    The demand is there so why aren’t more American retailers targeting the Canadian market?    Either they feel the market is too small or they have tunnel vision.  

Direct marketers would do well to mail into Canada with relevant products and services.   Mailing lists are readily available and it is a lot cheaper to mail into Canada than Europe.    

Please feel free to post your comments and questions regarding marketing to Canada.