A great way to market in this down economy is to use a Lenticular postcard which gives your sales message a 3D effect.    These New postcards are readily available and can be customized in any application.  They stand out from the mail clutter and have a high retention rate so your message keeps fresh in the receipents mind.   They qualify for automation rate postage so you don’t have to pay the gotcha rates with the USPS.  I would recommend that you order at least 2500 postcards to keep the unit cost affordable.    I predict that this product will be a big hit with direct marketers.   Please post your comments or ask questions about this product.