Here are 5 good reasons to mail postcards for prospecting and generating sales:

1. They’re simple–A postcard will get someone’s attention while going through the mail because there is nothing to open.

2. They’re timely–They can get the word out faster than a classic mail package because they can be printed faster and there is less mail prep to be done.

3. They’re printed on both sides–this gives you selling space on 2-sides and there is NO waste of space.    You just need to allow a clear area of 4″ x 2″ for a bar coded name & address.

4. They’re attractive–Using 4-color process printing your message gets attention and they are printed on a heavier stock so they can take a beating going through the mail process.  Also, I recommend that you use varnish or UV coating to protect the ink and prevent scuffing.

5.  They’re measureable–A postcard can incorporate a coupon, a gift certificate, or even a tickte to a special event.  By using these features you can easily track the success of mailing your postcard.   You can do this with most other media.

Direct Mail Rules!