A lot of folks are now using e-newsletters to save on printing costs and higher postal rates.   This is all well and good; however, I can’t stand reading a lot of text on-line.  My opinion is that if you are going to send out more than 2 pages of text than you ought to use the mail.   I don’t like reading mulitple pages on the computer screen as it is harder on my eyes.   Also, I don’t like to have to print out multiple pages on my printer as it sucks up a lot of ink.    The laser and inkjet printer manufacturers must love it when you have to print multiple pages because they make a ton of money on the supplies.

My thought is to use e-newsletters only for the shortened version of your monthly or quarterly newsletters but send a hard copy through the mail when you have more than a couple of pages.    I generally don’t read long newsletters on-line and wait for the hard copy to be sent to me.   I would rather read newsletters at home at night while watching some TV program or just listening to music. 

I would like to solicit other bloggers to see what their thoughts are on this.

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